The Powerful Material Propaganda of Young Lords’ “Palante” and its Relevance in Diasporic Organizing today

A historically rooted exploration of the material propaganda and aesthetic culture of the Young Lords Party, its vanguards, and its impact on decolonial materials circulated in the contemporary organized Puerto Rican diaspora

Pablo “Yoruba” Guzmán, Minister of Information for the Young Lords Party, once remarked: “Culture, see, is the gun—as long as we understand that it is not the gun that should control us but the Party should control the gun.” If there is one thing that the Young Lords did well, it was the creation of a material culture, allowing themselves to reinvent the Nuyorican identity and create a radical culture amongst Puerto Rican youth in New York City. In their bilingual newsletter, Palante, the Young Lords were able to publish pieces on political education, community news, updates on actions and their movement, and even pieces on Puerto Rican history, emphasizing the harmful effects of colonization and imperialism on the archipelago. The newspaper also often included works of art and media, designed to be cut out from the paper and hung on walls. All of this helped to create a more robust revolutionary culture among Nuyorican youth, using visual aesthetics and written work as further fuel to movement building and a revolutionary tie to Puerto Rican liberation, both on the island and within the diaspora.

The Development of Aesthetic culture for revolution: